The Brazilian jaguar crossed borders and made its way onto the runway at Turin Fashion Week in Italy. On July 2, the iconic feline, a symbol of Brazil’s wildlife, was featured at the event dedicated to independent fashion, original design, and sustainable innovation.
The partnership with Sy&Vie brought two handcrafted handbags inspired by the jaguar to the runway: the Onça Mirror Off-White and the Onça Silk Straw Beige. Each piece represents the connection between design, conservation, and the appreciation of biodiversity.
The fashion show marked a special moment for Onçafari. In addition to showcasing the jaguar-inspired handbags, the final model closed the presentation wearing an official Onçafari T-shirt, bringing the organization’s message to an international audience and reinforcing the importance of conserving Brazil’s wildlife.
-
- Sy&Vie Arquive
-
- Sy&Vie Arquive
“The work you do makes us Brazilians incredibly proud, so I really wanted to share it with the world,” said Sylvie Quartara, founder of Sy&Vie, highlighting the importance of introducing Onçafari’s story to new audiences.
One of the core pillars of Turin Fashion Week is the promotion of sustainable fashion with a focus on responsible practices, innovation, and independent creation. In this context, the presentation of the jaguar-inspired handbags conveyed a message that went beyond aesthetics; nature can be a source of inspiration and fashion can raise awareness.
Fashion as an ally of conservation
The partnership between Onçafari and Sy&Vie began in 2022 with the launch of an exclusive jaguar-inspired handbag collection the following year. Created to support conservation efforts, a portion of the proceeds from each handbag sold is donated to Onçafari, helping fund the organization’s biodiversity conservation initiatives. Visit the website to learn more and find out where to purchase them.
Onçafari thanks Sy&Vie for taking this message beyond Brazil’s borders and for transforming fashion into a powerful tool to expand the conversation around the conservation of Brazil’s biodiversity.
