🐆 Your August OnçaNews is here

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We are extremely happy and honored to share that Onçafari, represented by our founder and CEO Mario Haberfeld, has been selected as a finalist for the Folha de São Paulo Social Entrepreneur of the Year Award!

At a crucial moment in the face of the environmental crisis and on the eve of COP30, the award recognizes initiatives that offer sustainable solutions and help make cities more resilient, as well as efforts in human rights, gender and racial equality, and inclusive economic development. Onçafari is competing in the Social Innovators of the Year category.

All candidates become part of the Folha Network of Socio-environmental Entrepreneurs, and three finalists will be evaluated to join the Schwab Foundation Network, an international community connected to the World Economic Forum.

Finalists also participate in MobilizAção, a Folha initiative that invites the public to learn more about the projects and get involved in their causes, including through donations. From August 25th to September 25th, the winner is determined by the number of donations received and the total amount raised. Each donation is matched by Ambev up to R$100,00. Supporting our cause is simple:

1. Visit the website
2. Donate any amount starting at R$5
3. Share and mobilize your friends

FOLHA AWARD 2025

This month, Onçafari celebrates 14 years of work in the conservation of Brazilian wildlife and ecosystems. The milestone marks nearly a decade and one-half of integrated efforts by Oncafari combining science, tourism, fire prevention and control, socio-environmental education, and the protection of Brazilian biomes resulting in widespread recognition and numerous achievements.

Recent highlights of ours include the rehabilitation of Valente the tapir after the 2024 wildfires and international recognition through awards such as the 2025 LATA Awards.

To see more highlights and learn about our journey, read more on the blog.

14 YEARS OF CONSERVATION

Have you ever imagined a night dedicated to art, music, and nature — all in one place and for a great cause? Onçafari is pleased to invite you to the benefit dinner "Where There Are Jaguars, There Is Life in Balance", an event that celebrates the connection between people and biodiversity, and reinforces the importance of protecting Brazil's biomes.

On October 6th, 2025, Hotel Unique, It will have:
🍸 A cocktail reception with a performance by Barbara Ohana;
📸 The exhibition "Water Pantanal Fire", inviting reflection on nature’s cycles;
🎶 The show Mel Lisboa Sings Rita Lee;
🍽 A dinner curated by Chef Emmanuel Bassoleil;
🐆 A charity auction, with all proceeds going to the conservation of Brazil’s wildlife and ecosystems.

More than just an event, this will be an opportunity to connect with a cause that inspires, moves and transforms.To purchase your ticket, please email: [email protected]

MORE ABOUT THE EVENT

Onçafari is beginning a partnership with Aristegui Noticias, one of the independent journalistic portals in Mexico. The platform features the Naturaleza Aristegui section, which covers content on human rights, science, and the environment and has already influenced decisions such as the inclusion of environmental issues in Mexico’s 2024-2030 National Development Plan.

Founded by the journalist Carmen Aristegui, the portal has established itself as a leader in investigative journalism in the region with an audience of over 25 million followers across its platforms. Beyond its editorial strength, Aristegui stands out for its commitment to the public interest, featuring a plurality of voices, its independence, and providing space to environmental topics in dialogue with science, traditional communities, and climate justice.

This partnership marks a historic milestone for Onçafari; its first international presence in a media outlet, expanding awareness of the Organization's work beyond Brazil. Being featured on a platform as influential and credible as Aristegui Noticias reinforces the power of nature-based storytelling to spark dialogue beyond borders, expanding the reach of the rich Brazilian biodiversity and building bridges between Brazil, Mexico, and all of Latin America.

ECOTOURISM ARTICLE

Building partnerships is one of the most powerful ways to strengthen Onçafari’s conservation mission. By joining causes, ideas, and efforts we can expand the reach of our actions to different audiences and engage more people in protecting biodiversity. For Onçafari, collaborating with various sectors is also a way to create meaningful connections between nature and the daily lives of those who follow us.

This month, we highlight some collaborations that reinforce this commitment including the launch of a new collection with Veste Fauna, Onçafari’s participation in PetVet Expo, and development of the limited-edition Luminox watch.

Veste Fauna
Veste Fauna, a clothing brand, authentically portrays Brazilian wildlife through sustainable pieces that combine style, purpose, and a deep appreciation for our biodiversity. In partnership with Onçafari, it launches a new collection inspired by ocelots and pumas spotted by the team. Part of the sales will be donated to support Onçafari’s conservation efforts. Get yours!

PetVet Expo
Onçafari was invited to give a lecture at the PremieRpet® booth at PetVet Expo, the largest veterinary event in Latin America! IThere were two talks, in which the Onçafari team presented their work and how field science and data collection contribute to expanding knowledge about Brazilian wildlife. Veterinarians Camylla Pereira and Ricardo Arrais described how fieldwork integrates veterinary medicine, research, and conservation.

Luminox
Another exciting announcement!

In a collaboration that combines conservation and innovation, Luminox, the Swiss watch brand chosen by the United States Navy, has partnered with Onçafari to launch a limited edition watch collection inspired by the rescue and firefighting efforts led by the organization’s wildfire response team.

This partnership reinforces Onçafari’s mission to protect wildlife, preserve Brazilian biomes, and promote sustainable ecotourism, while also highlighting Luminox’s commitment to global environmental causes.

Part of the proceeds from the watch sales will be directed to strengthening Onçafari’s wildfire response operations.

LUMINOX COLLECTION

The fight against wildfires in the Pantanal has been strengthened through a partnership between Onçafari and the Instituto Homem Pantaneiro (IHP). Together the parties aim to maintain an active environmental brigade in strategic areas of Aquidauana (MS), Corumbá (MS), and Barão de Melgaço (MT) operating over thousands of hectares rich in biodiversity, and home to jaguars, anteaters, tapirs, and other emblematic species of the region.

Created by IHP in 2021, the Alto Pantanal Brigade carries out preventive actions, environmental education, and support for local communities in the Serra do Amolar region. The Brigade’s activities have expanded to intensify wildfire prevention efforts through its partnership with Oncafari.

“For Onçafari, conservation cannot be done alone. The partnership with IHP is a clear example of how collaboration can amplify the impact on Pantanal’s protection,” noted Mario Haberfeld, CEO and founder of Onçafari.

ONÇAFARI AND IHP PARTNERSHIP

At Onçafari, a “Jaguar’s Friend” is a true friend! 💛

By joining this project, you directly support our efforts to protect endangered species and conserve Brazil’s biomes. Your donation becomes care, research, animal reintroductions, wildfire response, monitoring, and many other initiatives that make a real difference for nature.

I WANT TO BE A JAGUAR FRIEND

ECOTOURISM

Experience a unique connection with nature in two of Brazil’s most iconic biomes. In the heart of the Pantanal, Caiman offers the rare opportunity to observe wild jaguars in their natural habitat through an immersive experience in the world’s largest tropical wetland. In the Cerrado, Pousada Trijunção reveals the quiet beauty of the maned wolf, allowing guests to closely observe its behavior and understand its vital role in the balance of the ecosystem.

Want to be part of this journey? Write to [email protected] to learn how to join.

Follow our social networks and check out our website:

Sent by Onçafari
Avenida Magalhães de Castro, 4.800, 603 Torre 3
Jardim Panorama – São Paulo/SP – Brazil – ZIP Code: 05676-120

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